{
  "name": "FlipCalc Publisher Outreach Workflow",
  "description": "Step-by-step publisher outreach workflow that connects FlipCalc source assets, placement guidance, pitch copy, and follow-up tracking.",
  "generated_at": "2026-05-14",
  "site": "https://sellerfeecalc.com",
  "source_page": "https://sellerfeecalc.com/publisher-kit",
  "license_url": "https://sellerfeecalc.com/about/methodology",
  "steps": [
    {
      "id": "choose-source-asset",
      "label": "Choose one source asset",
      "recommended_asset_url": "https://sellerfeecalc.com/fee-index",
      "action": "Pick the Fee Index, Fee Changes timeline, Q1 report, methodology page, or platform calculator that best supports the publisher article claim.",
      "tracking_field": "source_asset_url"
    },
    {
      "id": "match-placement",
      "label": "Match placement to page type",
      "recommended_asset_url": "https://sellerfeecalc.com/publisher-placements.json",
      "action": "Use the placements feed to select the publisher page type, source URL, widget position, and tracking action before sending outreach.",
      "tracking_field": "placement_id"
    },
    {
      "id": "send-initial-pitch",
      "label": "Send initial pitch",
      "recommended_asset_url": "https://sellerfeecalc.com/publisher-outreach-copy.json",
      "action": "Use the initial publisher pitch copy and include one source URL plus one embed option so the editor can verify the claim quickly.",
      "tracking_field": "first_contact_date"
    },
    {
      "id": "schedule-follow-up",
      "label": "Schedule follow-up",
      "recommended_asset_url": "https://sellerfeecalc.com/publisher-outreach-template.csv",
      "action": "Set a follow-up date and track owner, status, result, and notes in the outreach tracker after the first contact is sent.",
      "tracking_field": "follow_up_due_date"
    }
  ]
}