Markup Calculator for Resellers
Enter item cost and planned sale price to calculate markup, gross margin, gross profit, and common keystone pricing targets before marketplace fees.
150.0%
gross profit divided by item cost
60.0%
gross profit divided by sale price
$30.00
sale price minus item cost before shipping and marketplace fees
Markup versus margin
Markup compares profit to cost. Margin compares profit to sale price. A $20 item listed for $50 has a 150% markup but a 60% gross margin before marketplace fees.
Resellers use markup for sourcing rules because it starts with buy cost. Margin is better after fees because it shows how much of the sale price remains as profit.
Related tools
Use COGS before markup when buying lots, profit margin after marketplace fees, and break-even when you need the lowest viable sale price.