What percentage does Amazon take?
Last verified: May 2026 from official Amazon selling fee pagesDirect answer: Amazon's effective seller fee rate is 15.0% on a default $50 sale in this 2026 model. That equals $7.50 in fees and leaves $42.50 before item cost, shipping labels, optional ads, refunds, or taxes. Use the percentage as a quick comparison, then check the common-price table because fixed fees, category choices, shipping, and seller settings can change the real effective rate.
TL;DR
- - Amazon seller fee percentages depend on referral category, selling plan, and fulfillment method. The default baseline uses a category referral fee before seller-specific costs.
- - At $50.00, the effective seller fee rate is 15.0%.
- - That $50.00 example means $7.50 in fees and $42.50 payout before costs.
- - Amazon can add plan, fulfillment, storage, and category-specific charges, so a single percentage is only a starting point.
- - Fee data was last checked on 2026-05-01 from official Amazon selling fee pages.
The headline Amazon percentage
Amazon seller fee percentages depend on referral category, selling plan, and fulfillment method. The default baseline uses a category referral fee before seller-specific costs.
Amazon can add plan, fulfillment, storage, and category-specific charges, so a single percentage is only a starting point.
Amazon's effective rate is stable in this default table because the modeled fee is mostly percentage-based. Category, shipping, fulfillment, or sale type can still change the real listing.
Effective percentage at $50
- Sale price
- $50.00
- Total seller fees
- $7.50
- Net before costs
- $42.50
- Effective fee rate
- 15.0%
Amazon percentage by sale price
The nominal percentage is useful, but the effective rate is what sellers feel. Fixed charges raise the rate on cheap items, while pure percentage fees stay flatter.
| Sale price | Effective rate | Fees | Net before costs | Exact answer |
|---|---|---|---|---|
| $10.00 | 15.0% | $1.50 | $8.50 | Amazon fee percentage at $10.00 |
| $15.00 | 15.0% | $2.25 | $12.75 | Amazon fee percentage at $15.00 |
| $25.00 | 15.0% | $3.75 | $21.25 | Amazon fee percentage at $25.00 |
| $50.00 | 15.0% | $7.50 | $42.50 | Amazon fee percentage at $50.00 |
| $100.00 | 15.0% | $15.00 | $85.00 | Amazon fee percentage at $100.00 |
| $200.00 | 15.0% | $30.00 | $170.00 | Amazon fee percentage at $200.00 |
| $500.00 | 15.0% | $75.00 | $425.00 | Amazon fee percentage at $500.00 |
| $1,000.00 | 15.0% | $150.00 | $850.00 | Amazon fee percentage at $1,000.00 |
Price the listing before it goes live
Use the exact marketplace, category, shipping setup, and cost of goods you expect to list with. That gives you a real payout baseline instead of a fee estimate from memory.
Amazon referral fees use item price plus buyer-paid shipping; FBA surcharge applies to the fulfillment cost field.
Turn the percentage into a listing decision
Use this page for the percentage answer, then use the seller-fee formula and calculator when shipping, category, item cost, or optional promotion settings change.