eBay Promoted Listings fee in 2026
Last verified: May 2026 from official eBay Promoted Listings helpDirect answer: For eBay Promoted Listings General, the ad fee is an ad-rate percentage of the total sale amount when a promoted item sells within 30 days of a click. Priority campaigns use a CPC model and charge valid clicks. Use this as the rule checkpoint, then run the eBay calculator with your real sale price, shipping setup, category, optional promotion, and refund risk before using the fee in profit planning.
TL;DR
- - For eBay Promoted Listings General, the ad fee is an ad-rate percentage of the total sale amount when a promoted item sells within 30 days of a click. Priority campaigns use a CPC model and charge valid clicks. Use this as the rule checkpoint, then run the eBay calculator with your real sale price, shipping setup, category, optional promotion, and refund risk before using the fee in profit planning.
- - On a default $100 Most categories sale, modeled eBay fees are $14.00 before item cost, shipping label cost, ads, or international fees.
- - The $100 effective fee rate is 14.0% in this no-shipping model.
- - Do not treat promoted fees as a small afterthought. Add your ad rate on top of final value fees before deciding whether a promoted listing still clears profit.
- - Fee data was checked on 2026-05-30 from official eBay Promoted Listings help.
What to remember before pricing
General ads charge an ad-rate percentage after an attributed sale; Priority ads charge valid clicks
- - General campaign fees are charged when an attributed promoted item sells.
- - eBay says the General ad fee uses the ad rate in effect at the time of sale.
- - General attribution can use a click by any buyer in the most recent 30 days, if the item was promoted at click and sale.
- - Priority campaigns charge for valid clicks whether or not that click produces a sale.
Fee stack for Most categories
- Final value fee
- $13.60
- Per-order fee
- $0.40
- Promoted Listings at 5.0%
- $5.00
- International at 1.7%
- $1.65
- Core eBay fees
- $14.00
eBay fee examples by price
These examples use Most categories, no buyer-paid shipping, and no item cost. Add your real ad rate, international exposure, and shipping assumptions before listing.
| Sale price | Final value | Order fee | Core fees | 5% promoted | 1.65% intl. | Net before costs | Calculator |
|---|---|---|---|---|---|---|---|
| $10.00 | $1.36 | $0.30 | $1.66 | $0.50 | $0.17 | $8.34 | Calculate eBay fees on $10.00 |
| $25.00 | $3.40 | $0.40 | $3.80 | $1.25 | $0.41 | $21.20 | Calculate eBay fees on $25.00 |
| $50.00 | $6.80 | $0.40 | $7.20 | $2.50 | $0.83 | $42.80 | Calculate eBay fees on $50.00 |
| $100.00 | $13.60 | $0.40 | $14.00 | $5.00 | $1.65 | $86.00 | Calculate eBay fees on $100.00 |
| $500.00 | $68.00 | $0.40 | $68.40 | $25.00 | $8.25 | $431.60 | Calculate eBay fees on $500.00 |
| $1,000.00 | $136.00 | $0.40 | $136.40 | $50.00 | $16.50 | $863.60 | Calculate eBay fees on $1,000.00 |
| $8,000.00 | $1,031.75 | $0.40 | $1,032.15 | $400.00 | $132.00 | $6,967.85 | Calculate eBay fees on $8,000.00 |
Price the listing before it goes live
Use the exact marketplace, category, shipping setup, and cost of goods you expect to list with. That gives you a real payout baseline instead of a fee estimate from memory.
Use the real sale assumptions you would list with, not the ideal version you hope the buyer accepts.
What the official source says
- - eBay Promoted Listings help distinguishes General campaign strategy from Priority campaign strategy.
- - The 5% table on this page is an example only; your actual ad rate or CPC can be different.
Turn the rule into a price check
Do not treat promoted fees as a small afterthought. Add your ad rate on top of final value fees before deciding whether a promoted listing still clears profit.
Keep checking the eBay fee stack
eBay fees often change by category, order total, promotion settings, and international exposure. Use the nearby component pages when this fee line is only one part of the listing math.