eBay Promoted Listings Cost Calculator
Enter sale price, promoted listing ad rate, item cost, and shipping cost to estimate eBay ad cost, total marketplace fees, net profit, and how much room the ad rate consumes.
$4.00
ad rate applied to item sale price
$29.72
after eBay fees, ad cost, and costs
$15.28
including promoted listing cost
42.1%
before promotion turns profit to $0
This promoted rate reduces profit by $4.00 compared with the same sale without promotion.
When promotion can make sense
Promoted listings can help when a listing has enough margin to trade some profit for more visibility. The risk is stacking ad fees on top of final value fees, payment processing, shipping cost, and item cost.
Test the ad rate before launching a campaign. If a sale only works at 2% but the category needs a much higher rate to compete, the item may need a higher list price or a different marketplace.
Related tools
Check break-even price when promotion erases profit, margin when you need an after-fee view, and best payout when the same item could perform better outside eBay.