Amazon fees in 2026: referral, FBA, FBM, plans, media fees
Last verified: June 2026 from official Amazon selling fees pageDirect answer: Amazon seller fees were source-checked against the official Amazon selling fees page on 2026-06-30: sellers usually start with a category referral fee on total sales price, Individual sellers add $0.99 per item, Professional sellers pay $39.99/month outside the one-sale estimate, media items can add a $1.80 closing fee, and FBA sellers must model fulfillment cost plus the 3.5% fuel surcharge.
Official Amazon seller-fee answer for 2026
Amazon fee questions split quickly: referral fee, category rate, selling plan, FBA or FBM fulfillment, media closing fees, shipping basis, and excluded storage or advertising costs can all change the real margin. This hub keeps each component separate before a seller treats one referral percentage as the full answer.
Default rows use 15% with a $0.30 minimum where it applies.
Individual adds $0.99 per item; Professional is $39.99/month; media can add $1.80.
FBA examples use $6.00 fulfillment cost and a 3.5% fuel surcharge.
Search-specific Amazon fee answers
These pages split Amazon seller fees into referral fee, category rate, selling-plan, FBA/FBM, FBA fuel surcharge, media closing fee, shipping basis, and excluded cost checks.
Amazon referral fees are category-based seller fees. FlipCalc models the common 15% default referral fee with a $0.30 minimum, calculated on total sales price when the selected category does not have a more specific rule. Use this as the Amazon fee-rule checkpoint, then run the Amazon calculator with the real sale price, buyer-paid shipping, product category, selling plan, fulfillment method, fulfillment cost, item cost, storage, ads, and expected return assumptions before using the result as a listing floor.
Amazon category referral fees change materially by product type. FlipCalc models 8% electronics-style categories, 15% default categories, clothing thresholds, media closing fees, jewelry tiers, and watch tiers where local category data supports them. Use this as the Amazon fee-rule checkpoint, then run the Amazon calculator with the real sale price, buyer-paid shipping, product category, selling plan, fulfillment method, fulfillment cost, item cost, storage, ads, and expected return assumptions before using the result as a listing floor.
Amazon Individual sellers pay a modeled $0.99 per item sold. Professional sellers pay $39.99 per month outside the per-sale estimate, so FlipCalc does not allocate that monthly subscription to one order by default. Use this as the Amazon fee-rule checkpoint, then run the Amazon calculator with the real sale price, buyer-paid shipping, product category, selling plan, fulfillment method, fulfillment cost, item cost, storage, ads, and expected return assumptions before using the result as a listing floor.
Amazon FBM means the seller ships the order, so shipping cost is a seller cost. Amazon FBA means Amazon fulfills the order, so the seller should enter the FBA fulfillment fee as shipping cost and let FlipCalc add the modeled FBA fuel surcharge. Use this as the Amazon fee-rule checkpoint, then run the Amazon calculator with the real sale price, buyer-paid shipping, product category, selling plan, fulfillment method, fulfillment cost, item cost, storage, ads, and expected return assumptions before using the result as a listing floor.
FlipCalc models the Amazon FBA fuel and logistics surcharge as 3.5% of the entered FBA fulfillment cost. On a $6.00 entered fulfillment cost, that surcharge is $0.21. Use this as the Amazon fee-rule checkpoint, then run the Amazon calculator with the real sale price, buyer-paid shipping, product category, selling plan, fulfillment method, fulfillment cost, item cost, storage, ads, and expected return assumptions before using the result as a listing floor.
Amazon media items can add a modeled $1.80 closing fee. FlipCalc applies that fee to mapped media categories such as books, DVDs, and records, in addition to the category referral fee. Use this as the Amazon fee-rule checkpoint, then run the Amazon calculator with the real sale price, buyer-paid shipping, product category, selling plan, fulfillment method, fulfillment cost, item cost, storage, ads, and expected return assumptions before using the result as a listing floor.
Amazon referral fees are modeled on total sales price, so buyer-paid shipping can increase the referral fee basis. Amazon also references gift-wrap charges in the total price basis on its selling fees page. Use this as the Amazon fee-rule checkpoint, then run the Amazon calculator with the real sale price, buyer-paid shipping, product category, selling plan, fulfillment method, fulfillment cost, item cost, storage, ads, and expected return assumptions before using the result as a listing floor.
Amazon seller cost planning does not stop at referral fees. FlipCalc excludes storage fees, advertising, coupons, returns, removal orders, inbound placement fees, aged inventory surcharges, and SKU-level FBA size/weight fees from the core fee answer. Use this as the Amazon fee-rule checkpoint, then run the Amazon calculator with the real sale price, buyer-paid shipping, product category, selling plan, fulfillment method, fulfillment cost, item cost, storage, ads, and expected return assumptions before using the result as a listing floor.
Amazon fees chart by sale price
Standard rows use a Professional FBM sale in a default referral category with $5.00 buyer-paid shipping. FBA rows show the same sale price with a $6.00 entered fulfillment cost and no buyer-paid shipping.
| Sale price | Standard fees | Individual fees | FBA fuel | Media fees | Clothing fee | Calculator |
|---|---|---|---|---|---|---|
| $10.00 | $2.25 | $3.24 | $0.21 | $3.90 | $0.50 | Calculate Amazon fees on $10.00 |
| $15.00 | $3.00 | $3.99 | $0.21 | $4.65 | $0.75 | Calculate Amazon fees on $15.00 |
| $20.00 | $3.75 | $4.74 | $0.21 | $5.40 | $2.00 | Calculate Amazon fees on $20.00 |
| $50.00 | $8.25 | $9.24 | $0.21 | $9.90 | $8.50 | Calculate Amazon fees on $50.00 |
| $100.00 | $15.75 | $16.74 | $0.21 | $17.40 | $17.00 | Calculate Amazon fees on $100.00 |
| $500.00 | $75.75 | $76.74 | $0.21 | $77.40 | $85.00 | Calculate Amazon fees on $500.00 |
| $2,000.00 | $300.75 | $301.74 | $0.21 | $302.40 | $340.00 | Calculate Amazon fees on $2,000.00 |
Amazon category fee examples
| Category | Example sale | Referral fee | Total fees | Why it matters |
|---|---|---|---|---|
| Most categories | $50.00 + $5.00 shipping | $8.25 | $8.25 | Default 15% referral fee with 30-cent minimum. |
| Consumer Electronics | $50.00 + $5.00 shipping | $4.40 | $4.40 | Modeled 8% referral category. |
| Clothing & Accessories | $14.00 | $0.70 | $0.70 | Clothing tier below $15 uses the lower modeled rate. |
| Clothing & Accessories | $50.00 | $8.50 | $8.50 | Clothing over $20 uses the higher modeled tier. |
| Books & Magazines | $20.00 + $4.00 shipping | $3.60 | $5.40 | Media example includes the closing fee. |
| Jewelry & Watches | $500.00 | $62.50 | $62.50 | Jewelry uses a tiered referral model. |
| watches | $2,000.00 | $255.00 | $255.00 | Watches use a lower rate above the modeled high-value threshold. |
Price the listing before it goes live
Use the exact marketplace, category, shipping setup, and cost of goods you expect to list with. That gives you a real payout baseline instead of a fee estimate from memory.
Amazon referral fees use item price plus buyer-paid shipping; FBA surcharge applies to the fulfillment cost field.
Move from Amazon fee rule to SKU economics
Use the topic page that matches the question, then run the actual SKU through the Amazon calculator. Add category, selling plan, fulfillment path, buyer-paid shipping, fulfillment cost, item cost, and expected storage, advertising, coupon, and return assumptions before choosing FBA, FBM, or another marketplace.