Etsy Offsite Ads fee in 2026
Last verified: May 2026 from official Etsy fees policyDirect answer: Etsy Offsite Ads can add 15% on attributed orders for shops below $10,000 in prior-365-day Etsy sales, or 12% for shops that have reached that threshold. Etsy also lists a $100 cap for the fee on one attributed order. Use this as the rule checkpoint, then run the Etsy calculator with your real sale price, shipping setup, listing renewals, Offsite Ads exposure, and item cost before using the fee in profit planning.
TL;DR
- - Etsy Offsite Ads can add 15% on attributed orders for shops below $10,000 in prior-365-day Etsy sales, or 12% for shops that have reached that threshold. Etsy also lists a $100 cap for the fee on one attributed order. Use this as the rule checkpoint, then run the Etsy calculator with your real sale price, shipping setup, listing renewals, Offsite Ads exposure, and item cost before using the fee in profit planning.
- - On a default $50 sale, Etsy core fees are $5.20 before optional ads, refunds, or taxes.
- - The $50 core effective fee rate is 10.4% in this no-shipping model.
- - Do not use the baseline Etsy fee calculator alone for ad-attributed orders. Add the 12% or 15% layer and check whether the order still clears your profit floor.
- - Fee data was checked on 2026-05-30 from official Etsy fees policy.
What to remember before pricing
- - The standard Offsite Ads fee is 15% on attributed orders unless the 12% rate applies.
- - Shops that reach $10,000 in qualifying Etsy sales move to the 12% rate.
- - Etsy says the Offsite Ads fee for a single attributed order is capped at $100.
- - Offsite Ads stack on top of listing, transaction, and payment processing fees.
The fee stack at $50
- Listing fee
- $0.20
- Transaction fee
- $3.25
- Payment processing
- $1.75
- Core Etsy fees
- $5.20
Etsy fee examples by price
These examples use no buyer-paid shipping and no item cost so the fee components stay visible. The Offsite Ads columns show how attributed-order fees can change the answer.
| Sale price | Listing | Transaction | Processing | Core fees | 15% Offsite Ads | Core + 15% ads | Calculator |
|---|---|---|---|---|---|---|---|
| $5.00 | $0.20 | $0.33 | $0.40 | $0.93 | $0.75 | $1.68 | Calculate Etsy fees on $5.00 |
| $10.00 | $0.20 | $0.65 | $0.55 | $1.40 | $1.50 | $2.90 | Calculate Etsy fees on $10.00 |
| $15.00 | $0.20 | $0.98 | $0.70 | $1.88 | $2.25 | $4.13 | Calculate Etsy fees on $15.00 |
| $25.00 | $0.20 | $1.63 | $1.00 | $2.83 | $3.75 | $6.58 | Calculate Etsy fees on $25.00 |
| $50.00 | $0.20 | $3.25 | $1.75 | $5.20 | $7.50 | $12.70 | Calculate Etsy fees on $50.00 |
| $100.00 | $0.20 | $6.50 | $3.25 | $9.95 | $15.00 | $24.95 | Calculate Etsy fees on $100.00 |
| $200.00 | $0.20 | $13.00 | $6.25 | $19.45 | $30.00 | $49.45 | Calculate Etsy fees on $200.00 |
Price the listing before it goes live
Use the exact marketplace, category, shipping setup, and cost of goods you expect to list with. That gives you a real payout baseline instead of a fee estimate from memory.
Use the real sale assumptions you would list with, not the ideal version you hope the buyer accepts.
What the official source says
- - Etsy legal policy defines attributed orders and the 30-day click window.
- - Etsy Help summarizes the 15%, 12%, and $100 cap rules for sellers.
Turn the rule into a price check
Do not use the baseline Etsy fee calculator alone for ad-attributed orders. Add the 12% or 15% layer and check whether the order still clears your profit floor.
Keep checking the Etsy fee stack
Etsy fees stack listing, transaction, processing, and sometimes Offsite Ads costs. Use the related component pages when one fee line does not explain the full payout.